The World of Wine (WOW)

Discover WOW: A Hub of Culture, Cuisine, and Wine

In centuries-old Port wine cellars in Vila Nova de Gaia, Porto, WOW pays homage to the region and shines a light on the most important Portuguese industries and traditions. But WOW is more than museums, it is an entire district full of new and exciting things to do, explore, and learn. Seven museum experiences, twelve restaurants, shops, a temporary exhibition space, an events space, and a wine school.

Celebrate Portuguese Wine and Culture at WOW

Situated on the south bank of the Douro River, WOW boasts an impressive view of the Dom Luís I Bridge, and aims to bring the history, magic, and emotions behind Portuguese wine, the ritual of drinking, and the cork industry, among other facets of the Portuguese culture.

Strengthening Porto's Heritage and Industry Through WOW

WOW's mission is to reinforce Porto’s cultural and historical values as well as enhance the region’s opportunities in major industries such as wine, manufacturing, and heritage, including increasing tourists’ foot traffic in a sustainable way.